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- State Farm Launches "Your Game/Your Call" Ultimate Pro Bowl Giveaway

Chris Pokorny December 31, 2007
Chris Pokorny
PFC Owner & Writer

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For Immediate Release

Howie Long, Football, Hawaii and Insurance??
State Farm® Launches "Your Game/Your Call" Ultimate Pro Bowl Giveaway

Bloomington, Ill., Nov. 20, 2007 – On November 22, Thanksgiving Day, State Farm is officially debuting the "Your Game | Your Call" Ultimate Pro Bowl Giveaway where fans can win one of five trips to the 2008 Pro Bowl in Hawaii. Fans can enter the promotion daily through January 6 at www.statefarm.com/NFL2 for their chance to win a trip to Hawaii or one of 35 other great prizes. The 2008 Pro Bowl will be played on February 10 and televised by FOX. The grand prize package includes:

· Round trip air transportation for four to Honolulu Hawaii
· Four tickets to the 2008 NFL Pro Bowl presented by State Farm
· First class hotel accommodations in Honolulu (five days/four nights)
· Meet-and-greet with NFL Hall of Famer, Howie Long
· A $1,000 State Farm VISA gift card

In addition to the five grand prizes, fans have the opportunity to win one of ten first place prizes consisting of an autographed Howie Long football and a $250 nflshop.com gift card. Twenty-five $100 nflshop.com gift cards will also be awarded to second prize winners.

State Farm’s integrated marketing campaign will be kicked off with the airing of a new 15-second spot featuring Howie Long. The new spot will air on FOX during the Packers/Lions game on Thanksgiving Day (12:30 p.m. EST).

"NFL fans are some of the best and most loyal in sports today, and State Farm wants to give them the chance to hang with the best in Hawaii," said Mark Gibson, assistant vice president - advertising for State Farm. “This promotion allows State Farm to reach a fan base of over 50 million fans and become top of mind with this very loyal and passionate audience”.

State Farm continues to be a leader in the sports marketing arena. By teaming with the NFL, the number one sport in the U.S., State Farm will extend its brand to new audiences and connect further with existing customers.

For more information about the State Farm “Your Game | Your Call” Ultimate Pro Bowl Giveaway and for official rules, please visit the website at: www.statefarm.com/NFL2. No purchase necessary. Void where prohibited.

About State Farm
State Farm® insures more cars and homes than any other insurer in the U.S., the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,000 agents and 68,000 employees serve over 76 million auto, fire, life and health policies in the United States and Canada, and more than 1.7 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit statefarm.com® or in Canada statefarm.ca®.

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